WAA / ImWeb Public Dataset

A website's reputation and its technical reality are two different things. This dataset separates them. Every figure below comes straight from Google's public APIs and from reading the source code itself — no opinions, no sponsorships, no hidden scoring.

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Latest Results at a Glance

E-commerce

manomano.it

PageSpeed: 72/100
CO₂ per visit: 0.579g
AI Readiness: 0/100
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cisalfasport.it

PageSpeed: 50/100
CO₂ per visit: 0.098g
AI Readiness: 28/100
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eneba.com

PageSpeed: 49/100
CO₂ per visit: 0.054g
AI Readiness: 12/100
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bricocenter.it

PageSpeed: 46/100
CO₂ per visit: 0.544g
AI Readiness: 0/100
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samsung.com

PageSpeed: 43/100
CO₂ per visit: 0.749g
AI Readiness: 30/100
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sephora.it

PageSpeed: 40/100
CO₂ per visit: 0.739g
AI Readiness: 0/100
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See all 12 sites in this industry →

Web Agencies

imwaa.com

PageSpeed: 99/100
CO₂ per visit: 0.002g
AI Readiness: 84/100
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imweb.it

PageSpeed: 97/100
CO₂ per visit: 0.005g
AI Readiness: 100/100
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marioliguori.it

PageSpeed: 65/100
CO₂ per visit: 0.359g
AI Readiness: 84/100
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seozoom.it

PageSpeed: 46/100
CO₂ per visit: 0.302g
AI Readiness: 0/100
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it.wix.com

PageSpeed: 45/100
CO₂ per visit: 0.122g
AI Readiness: 12/100
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Companies

google.com

PageSpeed: 97/100
CO₂ per visit: 0.046g
AI Readiness: 0/100
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comune.genova.it

PageSpeed: 57/100
CO₂ per visit: 0.403g
AI Readiness: 0/100
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thewaltdisneycompany.com

PageSpeed: 56/100
CO₂ per visit: 2.963g
AI Readiness: 54/100
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mumm.it

PageSpeed: 39/100
CO₂ per visit: 0.757g
AI Readiness: 0/100
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Publishing & Media

ansa.it

PageSpeed: 50/100
CO₂ per visit: 0.086g
AI Readiness: 54/100
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panorama.it

PageSpeed: 48/100
CO₂ per visit: 0.042g
AI Readiness: 54/100
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corriere.it

PageSpeed: 47/100
CO₂ per visit: 1.714g
AI Readiness: 0/100
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thetimes.com

PageSpeed: 31/100
CO₂ per visit: 3.556g
AI Readiness: 0/100
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📊 Download the full Benchmark Dataset

The Worldwide Web Development & Carbon Footprint Benchmark collects into a single CSV file the objective measurements of all websites analysed: PageSpeed scores, Core Web Vitals, CO₂ emissions per visit, and AI Readiness (Schema.org, Knowledge Graph). Every row is a real site with real numbers — no opinions, no sponsorships.

📦 Content
One row per website (latest valid test), with columns: domain, category, performance_score, co2_g, kg_global_score, fcp, lcp, schema_status, ...
📁 Format
CSV (UTF-8, semicolon separator)
🧹 Cleaning
For each domain only the latest valid test is published. Failed scans (empty or blocked page, 0 MB weight) are excluded. Extreme but real values (> 20 MB) are kept and marked in the flag column. n_tests shows how many times the site was tested.
⚠️ Method & limitations
Google PageSpeed (Lighthouse) lab measurements, single run, almost all in mobile mode. The sample is made of the sites analysed by users of the tool: it is not a random statistical sample. Each domain has a single category. Dates are server time at test execution. For comparisons use the median, which is more robust than the mean. The complete test history is available in the raw log.
🔄 Update
Weekly
📜 License
CC BY 4.0 — free use with attribution to WAA Benchmark / ImWeb
📥 Download the full Dataset (CSV)

Suggested citation:
WAA Benchmark (2026). Worldwide Web Development & Carbon Footprint Benchmark. https://www.imwaa.com/en/benchmark/

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User ratings

4.6 out of 5 — based on 76 reviews
Michael T. ★★★★★ March 21, 2025

I use this benchmark before every pitch to show prospects where their competitors actually stand. Real numbers, no fluff. It has become part of my standard proposal deck.

Emma L. ★★★★★ March 11, 2025

Refreshing to find an Italian benchmark that doesn't hand out awards randomly. Every score is tied to a metric you can verify yourself. Bookmarked for client consulting.

Thomas B. ★★★★☆ February 27, 2025

Excellent for industry benchmarking. A year-over-year comparison view would make it even stronger. Otherwise, clean data and a clear presentation.

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